MODELLING, RECOMMENDATION AND ANALISYS OF DEMAND PLANNING IN FMCG
https://doi.org/10.55452/1998-6688-2021-18-4-20-25
Abstract
Most of the fast-moving consumer goods companies (FMCG) have two main targets in order to become successful on the market. First, it is profit maximization and the second one is cost optimization or minimization. If the company can hold those two key performance indicator (KPIs) in balance, it has all the odds to be competitive and successful in the field of operation. Supply Chain (SC) team and in particular Demand planning (DP) plays a crucial role in achieving those targets mentioned above with help of recommendation modelling systems. Demand planning team are those who can translate business needs into meaningful and measurable numbers for Supply Chain keeping healthy inventory level and delivering the goods that needed with the best freshness and availability possible. Further, we will describe and analyze how to achieve better results vs. current solutions on specific company called PepsiCo via modelling and analyzing Demand Planning in FMCG sector overall.
About the Authors
B. Bakytbek
PepsiCo Kazakhstan
Kazakhstan
Kazakhstan
Bakytbek Bekzat, Master of Technical Sciences, Demand Planning manager
050000, Abay avenue, 109b, Almaty
A. R. Bektembayeva
Beeline
Kazakhstan
Kazakhstan
Bektembayeva Aidana Rizaevna, Master of Technical Sciences, Senior expert E-Commerce
050000, Timiryazev st. 28b, Almaty
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Review
For citations:
Bakytbek B., Bektembayeva A.R. MODELLING, RECOMMENDATION AND ANALISYS OF DEMAND PLANNING IN FMCG. Herald of the Kazakh-British Technical University. 2021;18(4):20-25. https://doi.org/10.55452/1998-6688-2021-18-4-20-25
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