Preview

Herald of the Kazakh-British Technical University

Advanced search

PREDICTING FUTURE VISITORS IN THE RESTAURANT BUSINESS USING MACHINE LEARNING

https://doi.org/10.55452/1998-6688-2021-18-3-36-41

Abstract

Restaurant owners must reliably assess restaurant customers in order to function effectively and productively to enhance the restaurant's service. It is important to have a successful forecast in order to prevent losses and boost service and market optimization. There are a variety of machine learning (ML) approaches that can be used to make these predictions, but each visitor is unique and will act in a unique way. As a result, we want to estimate how many guests a restaurant may expect in the future using big data and supervised training in this study. We used three different machine learning methods in a real dataset from supervised training to predict how many visitors a restaurant dataset "Recruit restaurant visitor forecasting" will receive: Neural Network, XGBoost and Random Forest regressor. The predicted values were compared to the real data after the simulation. Basically, algorithms used had mean errors of less than 9.5278, but the Random Forest regressor exceeded, with mean errors of 9.2902.

About the Authors

A. Y. Bortan
Kazakh-British Technical university
Kazakhstan

Bortan Aygerim Yesengeldikyzy - Master's student of the Faculty of Information Technology

050000, Almaty



B. M. Baisakov
Kazakh-British Technical university
Kazakhstan

Baisakov Beisenbek Miyatbekovich - Ph.D., professor

050000, Almaty



References

1. Xin Yang, Bing Pan, A. James, Evans, and Lv. Benfu, ”Forecasting Chinese tourist volume with search engine data”, Tourism Management, Vol 46, pp. 386-397, 2015.

2. Yang Yang, Bing Pan, and Haiyan Song, ”Predicting hotel demand using destination marketing organizations web traffic data”, Journal of Travel Research, Vol 53, no. 4, pp. 433-447, 2014.

3. Cho.Vincent, ”A comparison of three different approaches to tourist arrival forecasting”, Tourism management, Vol 24, no. 3, pp. 323-330, 2003.

4. Usep Suhud, and Arifin Wibowo, ”Predicting Customers Intention to Revisit A Vintage-Concept Restaurant”, Journal of Consumer Sciences, Vol 1, no. 2 (2016).

5. Shanshan Feng, Gao Cong, Bo An, and Yeow Meng Chee, ”POI2Vec: Geographical Latent Representation for Predicting Future Visitors”, In AAAI, pp. 102-108, 2017.

6. Corinna Cortes, and Vladimir Vapnik, ”Support-vector networks”, Machine learning, Vol 20, no. 3, pp. 273-297, 1995.

7. Leo Breiman, ”Random forests”, Machine learning, Vol 45, no. 1, pp. 5-32, 2001.

8. Yann LeCun, Yoshua Bengio, and Geoffrey Hinton, ”Deep learning”, nature, Vol 521, no. 7553, pp. 436, 2015.

9. Tianqi Chen, and Carlos Guestrin, ”Xgboost: A scalable tree boosting system”, In Proceedings of the 22nd acm sigkdd international conference on knowledge discovery and data mining, pp. 785-794. ACM, 2016.

10. XGBoost Documentation

11. https://xgboost.readthedocs.io/en/latest/

12. MICROSOFT, Machine Learning studio. https://docs.microsoft.com/en-us/azure/machinelearning/studio-module-reference/decision-forest-regression. last accessed 2019/10/12.

13. MICROSOFT, Machine Learning studio. https://docs.microsoft.com/en-us/azure/machinelearning/studio-module-reference/neural-network-regression. last accessed 2019/10/12

14. SKYMIND website. last accessed 2019/10/12.

15. AirREGI. https://air-regi.com/


Review

For citations:


Bortan A.Y., Baisakov B.M. PREDICTING FUTURE VISITORS IN THE RESTAURANT BUSINESS USING MACHINE LEARNING. Herald of the Kazakh-British Technical University. 2021;18(3):36-41. https://doi.org/10.55452/1998-6688-2021-18-3-36-41

Views: 768


Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 License.


ISSN 1998-6688 (Print)
ISSN 2959-8109 (Online)