For citations:
Potluri R.М., Mukashev Ye., Nurbay A. FROM HAZARD TO HABIT: HOW BRANDING SHAPES KAZAKHSTAN CONSUMER BEHAVIOR IN PERILOUS PRODUCTS. Herald of the Kazakh-British Technical University. 2026;23(1):420-431. https://doi.org/10.55452/1998-6688-2026-23-1-420-431
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