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<article article-type="research-article" dtd-version="1.3" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xml:lang="ru"><front><journal-meta><journal-id journal-id-type="publisher-id">kaz29</journal-id><journal-title-group><journal-title xml:lang="ru">Вестник Казахстанско-Британского технического университета</journal-title><trans-title-group xml:lang="en"><trans-title>Herald of the Kazakh-British Technical University</trans-title></trans-title-group></journal-title-group><issn pub-type="ppub">1998-6688</issn><issn pub-type="epub">2959-8109</issn><publisher><publisher-name>Казахстанско-Британский Технический Университет</publisher-name></publisher></journal-meta><article-meta><article-id pub-id-type="doi">10.55452/1998-6688-2023-20-4-144-156</article-id><article-id custom-type="elpub" pub-id-type="custom">kaz29-885</article-id><article-categories><subj-group subj-group-type="heading"><subject>Research Article</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="ru"><subject>ЭКОНОМИКА И БИЗНЕС</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="en"><subject>ECONOMY AND BUSINESS</subject></subj-group></article-categories><title-group><article-title>Цифровизация процессов сертификации как фактор повышения эффективности управления в морской отрасли</article-title><trans-title-group xml:lang="en"><trans-title>Digitalization of certification processes as a factor in improving management efficiency in the maritime industry</trans-title></trans-title-group></title-group><contrib-group><contrib contrib-type="author" corresp="yes"><contrib-id contrib-id-type="orcid">https://orcid.org/0009-0005-9591-9400</contrib-id><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Дуйсенбиев</surname><given-names>А.</given-names></name><name name-style="western" xml:lang="en"><surname>Duisenbiyev</surname><given-names>A.</given-names></name></name-alternatives><bio xml:lang="ru"><p>Дуйсенбиев Аскар, Капитан 1-го ранга в отставке, старший преподаватель мореплавания</p><p>ул. Толе би, 59, 050000, г. Алматы</p></bio><bio xml:lang="en"><p>Duisenbiyev Askar, Captain 1st Rank (ret.), Senior Nautical Lecturer</p><p>Almaty</p></bio><email xlink:type="simple">a.duisenbiev@kbtu.kz</email><xref ref-type="aff" rid="aff-1"/></contrib><contrib contrib-type="author" corresp="yes"><contrib-id contrib-id-type="orcid">https://orcid.org/0000-0002-0641-1498</contrib-id><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Сейтказиева</surname><given-names>А.</given-names></name><name name-style="western" xml:lang="en"><surname>Seitkazieva</surname><given-names>A.</given-names></name></name-alternatives><bio xml:lang="ru"><p>Сейтказиева Аружан, Доктор экономических наук, профессор, Бизнес-школа</p><p>ул. Толе би, 59, 050000, г. Алматы</p></bio><bio xml:lang="en"><p>Seitkazieva Aruzhan, Doctor of Economics, Professor, Business School</p><p>Almaty</p></bio><email xlink:type="simple">a.seitkaziyeva@kbtu.kz</email><xref ref-type="aff" rid="aff-1"/></contrib><contrib contrib-type="author" corresp="yes"><contrib-id contrib-id-type="orcid">https://orcid.org/0000-0001-5594-9158</contrib-id><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Али</surname><given-names>Жем Кузу</given-names></name><name name-style="western" xml:lang="en"><surname>Ali</surname><given-names>Сem Kuzu</given-names></name></name-alternatives><bio xml:lang="ru"><p>Али Жем Кузу, Ассоциированный профессор, PhD, генеральный менеджер</p><p>г. Стамбул</p></bio><bio xml:lang="en"><p>Ali Сem Kuzu, Assoc. Professor, PhD, General Manager</p><p>Istanbul</p></bio><email xlink:type="simple">alicem@lerus-online.com</email><xref ref-type="aff" rid="aff-2"/></contrib></contrib-group><aff-alternatives id="aff-1"><aff xml:lang="ru">Казахстанско-Британский технический университет<country>Казахстан</country></aff><aff xml:lang="en">Kazakh-British Technical University<country>Kazakhstan</country></aff></aff-alternatives><aff-alternatives id="aff-2"><aff xml:lang="ru">Академия морского обучения «Лерус»<country>Турция</country></aff><aff xml:lang="en">Marine Training Academy «Lerus»<country>Turkey</country></aff></aff-alternatives><pub-date pub-type="collection"><year>2023</year></pub-date><pub-date pub-type="epub"><day>12</day><month>12</month><year>2023</year></pub-date><volume>20</volume><issue>4</issue><fpage>144</fpage><lpage>156</lpage><permissions><copyright-statement>Copyright &amp;#x00A9; Дуйсенбиев А., Сейтказиева А., Али Ж.К., 2023</copyright-statement><copyright-year>2023</copyright-year><copyright-holder xml:lang="ru">Дуйсенбиев А., Сейтказиева А., Али Ж.К.</copyright-holder><copyright-holder xml:lang="en">Duisenbiyev A., Seitkazieva A., Ali С.K.</copyright-holder><license xml:lang="ru" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>Данная работа распространяется под лицензией Creative Commons Attribution 4.0.</license-p></license><license xml:lang="en" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>This work is licensed under a Creative Commons Attribution 4.0 License.</license-p></license></permissions><self-uri xlink:href="https://vestnik.kbtu.edu.kz/jour/article/view/885">https://vestnik.kbtu.edu.kz/jour/article/view/885</self-uri><abstract><p>Предметом рассмотрения данной статьи является процесс внедрения цифровизации как фактор повышения эффективности управления в морской отрасли с акцентом на процесс сертификации. Методология исследования включает обзор литературы, исследований и отчетов зарубежных ученых, а также экспертные интервью и опросы профессионалов. Научная новизна исследования заключается в изучении проблем внедрения цифровизации и ее влияния на повышение эффективности управленческих решений и снижение затрат на производстве в морской отрасли Казахстана. В различных сферах экономики имеется множество исследований по внедрению цифровизации, однако существует значительный пробел в изучении этого вопроса в отношении контекста морской отрасли Казахстана. По мере развития морской отрасли цифровизация открывает новые возможности для совершенствования методов управления и улучшения результатов. Одной из областей, где цифровизация способна оказать существенное влияние, является процесс сертификации. В целом статья подчеркивает потенциал цифровизации для совершенствования методов управления и улучшения результатов в морской отрасли. Приводятся реальные примеры из практики зарубежных компаний, иллюстрирующие, как эти технологии могут быть использованы для улучшения результатов и сохранения конкурентоспособности в морской отрасли. Представленные идеи и рекомендации помогут судоходным компаниям оптимизировать процессы сертификации и повысить эффективность работы. В заключение статьи подчеркивается, что важно оставаться в курсе последних цифровых разработок и внедрять эти инструменты в процесс принятия решений.</p></abstract><trans-abstract xml:lang="en"><p>This article discusses the implementation of digitalization as a factor in improving management efficiency in the maritime industry, with a special focus on the certification process. The study includes a literature review, analysis of studies and reports by foreign scholars, as well as expert interviews and surveys of professionals. There are many studies on the implementation of digitalization in different areas of the world economy. Western European countries in general pay serious attention to the problems of digitalization, in the maritime industry the leaders in studying and solving the problems of digitalization are Denmark and Singapore. However, for the maritime industry of Kazakhstan, due to its “youth”, the study of the problems of digitalization and its impact on improving the efficiency of management decisions and reducing costs in production has the character of scientific novelty. As the maritime industry evolves, digitalization offers new opportunities to improve management practices and outcomes. One area where digitalization can have a significant impact is in the certification process. Overall, the article highlights the potential of digitalization to improve management practices and outcomes in the maritime industry. Real-life case studies from overseas companies are provided to illustrate how these technologies can be used to improve results and remain competitive in the maritime industry. The ideas and recommendations presented in this study can help shipping companies to optimize certification processes and improve operational efficiency. The article concludes by emphasizing the importance of staying abreast of the latest digital developments and incorporating these tools into the decision-making process.</p></trans-abstract><kwd-group xml:lang="ru"><kwd>эффективность управления</kwd><kwd>инновации</kwd><kwd>цифровизация</kwd><kwd>трансформация</kwd><kwd>морская индустрия</kwd></kwd-group><kwd-group xml:lang="en"><kwd>management effectiveness</kwd><kwd>innovation</kwd><kwd>digitalization</kwd><kwd>transformation</kwd><kwd>maritime industry</kwd></kwd-group></article-meta></front><back><ref-list><title>References</title><ref id="cit1"><label>1</label><citation-alternatives><mixed-citation xml:lang="ru">https://unctad.org/system/files/official-document/cimem7d17_ru.pdf.</mixed-citation><mixed-citation xml:lang="en">https://unctad.org/system/files/official-document/cimem7d17_ru.pdf.</mixed-citation></citation-alternatives></ref><ref id="cit2"><label>2</label><citation-alternatives><mixed-citation xml:lang="ru">Vovchenko N.V. 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