kaz29Вестник Казахстанско-Британского технического университетаHerald of the Kazakh-British Technical University1998-66882959-8109Казахстанско-Британский Технический Университет10.55452/1998-6688-2026-23-1-432-441kaz29-2536Research ArticleЭКОНОМИКА И БИЗНЕСECONOMY AND BUSINESSУПРАВЛЕНИЕ ОРГАНИЗАЦИОННОЙ КОНКУРЕНТОСПОСОБНОСТЬЮ В УСЛОВИЯХ ГЛОБАЛЬНОЙ ЭКОНОМИЧЕСКОЙ ИНТЕГРАЦИИMANAGEMENT OF ORGANIZATIONAL COMPETITIVENESS IN GLOBAL ECONOMIC INTEGRATIONhttps://orcid.org/0009-0001-0564-9402ВэньханЦ.WenhanJ.

DBA студент

г. Алматы

DBA student

Almaty

wenhan@internet.ruhttps://orcid.org/0000-0002-3077-2023КожахметоваA.KozhakhmetovaA.

PhD

г. Алматы

PhD

Almaty

aselekdream@gmail.comhttps://orcid.org/0000-0003-0360-7492КесерE.KeserE.

магистр экономики

г. Стамбул

MBA in Economics

Istanbul

emrekeser1987@gmail.comКазахский национальный университет им. аль-ФарабиКазахстанAl-Farabi Kazakh National UniversityKazakhstanИнститут прикладных исследований и устойчивого развитияКазахстанInstitute of Applied Research and Sustainable DevelopmentKazakhstanУниверситет ИшикТурцияIsik UniversitTurkey202629032026231432441Copyright © Вэньхан Ц., Кожахметова A., Кесер E., 20262026Вэньхан Ц., Кожахметова A., Кесер E.Wenhan J., Kozhakhmetova A., Keser E.Данная работа распространяется под лицензией Creative Commons Attribution 4.0.This work is licensed under a Creative Commons Attribution 4.0 License.https://vestnik.kbtu.edu.kz/jour/article/view/2536

Данное исследование изучает организационную конкурентоспособность на развивающихся рынках, движимую глобальной экономической интеграцией. Основное внимание уделяется взаимодействию трех важнейших драйверов: цифровой трансформации, участию в глобальных цепочках создания стоимости (ГЦС) и стратегической гибкости. Был проведен количественный перекрестный опрос 435 руководителей высшего звена в секторах логистики, производства, агробизнеса и энергетики. Используя SPSS и R, в исследовании применяются модели регрессии и медиации, основанные на ресурсном подходе (RBV) и теории динамических способностей. Результаты показывают, что цифровая зрелость и инновационный потенциал значительно повышают конкурентоспособность. Стратегическая гибкость выступает в качестве ключевого медиатора, трансформирующего международную интеграцию в улучшение показателей деятельности. Фирмы с глубоким вовлечением в ГЦС и цифровыми цепочками поставок продемонстрировали лучшие результаты экспорта и рост рентабельности активов. Исследование подчеркивает, что менеджеры в развивающихся экономиках должны уделять приоритетное внимание цифровой готовности и гибкости. Эти способ- ности являются необходимыми предпосылками для использования преимуществ глобальной интеграции, отсутствие инвестиций в них грозит потерей конкурентных преимуществ. В отличие от предыдущих макроэкономических исследований, данная работа предоставляет эмпирические доказательства на уровне фирмы о том, как управленческие стратегии взаимодействуют с глубиной интеграции.

This research investigates organizational competitiveness in emerging markets driven by global economic integration. It aims to evaluate the relationship between three critical drivers: digital transformation, Global Value Chain (GVC) participation, and strategic agility. A quantitative cross-sectional survey was conducted with 435 senior executives from the logistics, manufacturing, agribusiness, and energy sectors. Using SPSS and R, the study applies regression and mediation models grounded in the Resource-Based View and Dynamic Capabilities Theory to analyze firm-level dynamics. The results indicate that digital maturity and innovation capability significantly enhance competitiveness. Strategic agility acts as a key mediator, translating international integration into improved performance. Firms with deep GVC involvement and digitally integrated supply chains demonstrated superior export results and growth in return on assets (ROA). The study underscores that managers in emerging economies must prioritize digital readiness and agility. These capabilities are essential prerequisites for capitalizing on global integration; failure to invest in them risks creating a competitive disadvantage. Unlike prior macroeconomic studies, this research provides firm-level empirical evidence on how managerial strategies interact with the depth of economic integration. It bridges theoretical insights with the practical realities faced by firms in the global economy.

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The authors declare that there are no conflicts of interest present.