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<article article-type="research-article" dtd-version="1.3" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xml:lang="ru"><front><journal-meta><journal-id journal-id-type="publisher-id">kaz29</journal-id><journal-title-group><journal-title xml:lang="ru">Вестник Казахстанско-Британского технического университета</journal-title><trans-title-group xml:lang="en"><trans-title>Herald of the Kazakh-British Technical University</trans-title></trans-title-group></journal-title-group><issn pub-type="ppub">1998-6688</issn><issn pub-type="epub">2959-8109</issn><publisher><publisher-name>Казахстанско-Британский Технический Университет</publisher-name></publisher></journal-meta><article-meta><article-id pub-id-type="doi">10.55452/1998-6688-2025-22-3-10-24</article-id><article-id custom-type="elpub" pub-id-type="custom">kaz29-2098</article-id><article-categories><subj-group subj-group-type="heading"><subject>Research Article</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="ru"><subject>КОМПЬЮТЕРНЫЕ НАУКИ</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="en"><subject>COMPUTER SCIENCE</subject></subj-group></article-categories><title-group><article-title>МОБИЛЬНЫЕ ТЕХНОЛОГИИ КАК ИНСТРУМЕНТ ПОВЫШЕНИЯ ЦИФРОВОЙ ГРАМОТНОСТИ И ДОСТУПНОСТИ УСЛУГ В СЕЛЬСКИХ РЕГИОНАХ</article-title><trans-title-group xml:lang="en"><trans-title>MOBILE TECHNOLOGIES AS A TOOL FOR INCREASING DIGITAL LITERACY AND ACCESSIBILITY OF SERVICES IN RURAL AREAS</trans-title></trans-title-group></title-group><contrib-group><contrib contrib-type="author" corresp="yes"><contrib-id contrib-id-type="orcid">https://orcid.org/0000-0003-2982-214X</contrib-id><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Айтим</surname><given-names>А. К.</given-names></name><name name-style="western" xml:lang="en"><surname>Aitim</surname><given-names>A. K.</given-names></name></name-alternatives><bio xml:lang="ru"><p> магистр, ассистент-профессор</p><p> Алматы </p></bio><bio xml:lang="en"><p>Maste,s degree, Assistant Professor</p><p>Almaty</p></bio><email xlink:type="simple">aitim.aigerim@gmail.com</email><xref ref-type="aff" rid="aff-1"/></contrib><contrib contrib-type="author" corresp="yes"><contrib-id contrib-id-type="orcid">https://orcid.org/0009-0006-2725-2058</contrib-id><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Толеухан</surname><given-names>А. Е.</given-names></name><name name-style="western" xml:lang="en"><surname>Toleukhan</surname><given-names>A. E.</given-names></name></name-alternatives><bio xml:lang="ru"><p>бакалавр</p><p> Алматы </p></bio><bio xml:lang="en"><p>Bachelor</p><p>Almaty</p></bio><email xlink:type="simple">aneltoleuhan@icloud.com</email><xref ref-type="aff" rid="aff-1"/></contrib><contrib contrib-type="author" corresp="yes"><contrib-id contrib-id-type="orcid">https://orcid.org/0009-0007-1806-3017</contrib-id><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Щир</surname><given-names>Ш. Р.</given-names></name><name name-style="western" xml:lang="en"><surname>Chshir</surname><given-names>Sh. R.</given-names></name></name-alternatives><bio xml:lang="ru"><p>бакалавр</p><p> Алматы </p></bio><bio xml:lang="en"><p>Bachelor</p><p>Almaty </p></bio><email xlink:type="simple">shamsudin.shirjust@gmail.com</email><xref ref-type="aff" rid="aff-1"/></contrib></contrib-group><aff-alternatives id="aff-1"><aff xml:lang="ru">Международный университет информационных технологий<country>Казахстан</country></aff><aff xml:lang="en">International Information Technology University<country>Kazakhstan</country></aff></aff-alternatives><pub-date pub-type="collection"><year>2025</year></pub-date><pub-date pub-type="epub"><day>27</day><month>09</month><year>2025</year></pub-date><volume>22</volume><issue>3</issue><fpage>10</fpage><lpage>24</lpage><permissions><copyright-statement>Copyright &amp;#x00A9; Айтим А.К., Толеухан А.Е., Щир Ш.Р., 2025</copyright-statement><copyright-year>2025</copyright-year><copyright-holder xml:lang="ru">Айтим А.К., Толеухан А.Е., Щир Ш.Р.</copyright-holder><copyright-holder xml:lang="en">Aitim A.K., Toleukhan A.E., Chshir S.R.</copyright-holder><license xml:lang="ru" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>Данная работа распространяется под лицензией Creative Commons Attribution 4.0.</license-p></license><license xml:lang="en" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>This work is licensed under a Creative Commons Attribution 4.0 License.</license-p></license></permissions><self-uri xlink:href="https://vestnik.kbtu.edu.kz/jour/article/view/2098">https://vestnik.kbtu.edu.kz/jour/article/view/2098</self-uri><abstract><p>Разработка мобильного приложения для доставки в сельской местности является одной из важнейших задач нашего времени. Сельские жители часто сталкиваются с трудностями в адаптации к новым цифровым технологиям из-за отсутствия ИТ-инфраструктуры, малочисленности населения и низкого качества Интернета. В этой статье рассматриваются ключевые аспекты реализации такого проекта, особое внимание уделяется созданию удобного и интуитивно понятного приложения, адаптированного под нужды сельских пользователей. В исследовании освещаются как проблемы, включая инфраструктурные ограничения и пробелы в цифровой грамотности, так и возможности, такие как содействие цифровой инклюзии и удовлетворение потребностей сельских жителей. В исследовании определяются ключевые факторы успешной реализации, такие как упрощение навигации, обеспечение доступности и учет социально-экономических характеристик сельских районов. Сосредоточившись на интуитивно понятном интерфейсе и четкой структуре, проект направлен на преодоление цифрового разрыва, позволяя сельским пользователям пользоваться современными услугами доставки без барьеров, с которыми они сталкиваются каждый день.</p></abstract><trans-abstract xml:lang="en"><p>Developing a mobile app for rural delivery is one of the most important challenges of our time. Rural residents often face difficulties in adapting to new digital technologies due to the lack of IT infrastructure, small population, and poor internet quality. This article examines the key aspects of implementing such a project, with a particular focus on creating a user-friendly and intuitive app tailored to the needs of rural users. The study highlights both challenges, including infrastructural limitations and digital literacy gaps, and opportunities, such as promoting digital inclusion and meeting the needs of rural residents. The study identifies key factors for successful implementation, such as simplifying navigation, ensuring accessibility, and taking into account the socio-economic characteristics of rural areas. By focusing on an intuitive interface and a clear structure, the project aims to bridge the digital divide, allowing rural users to enjoy modern delivery services without the barriers they face every day.</p></trans-abstract><kwd-group xml:lang="ru"><kwd>сельские регионы</kwd><kwd>разработка мобильных приложений</kwd><kwd>ИТ-инфраструктура</kwd><kwd>цифровая грамотность</kwd><kwd>сельские жители</kwd></kwd-group><kwd-group xml:lang="en"><kwd>rural areas</kwd><kwd>mobile app development</kwd><kwd>IT infrastructure</kwd><kwd>digital literacy</kwd><kwd>rural residents</kwd></kwd-group></article-meta></front><back><ref-list><title>References</title><ref id="cit1"><label>1</label><citation-alternatives><mixed-citation xml:lang="ru">Simelane, P.T., Lall, M., and Kogeda, O.P. 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