kaz29Вестник Казахстанско-Британского технического университетаHerald of the Kazakh-British Technical University1998-66882959-8109Казахстанско-Британский Технический Университет10.55452/1998-6688-2025-22-2-423-439kaz29-2029Research ArticleЭКОНОМИКА И БИЗНЕСECONOMY AND BUSINESSПРАГМАТИЧЕСКОЕ ИССЛЕДОВАНИЕ ПРОБЛЕМ И ПЕРСПЕКТИВ РАЗВИТИЯ ТУРИЗМА В КАЗАХСТАНЕA PRAGMATIC RESEARCH ON PROBLEMS AND PROSPECTS OF KAZAKHSTAN TOURISMhttps://orcid.org/0000-0002-6935-1373Моули ПотлуриР.Mouly PotluriR.

PhD, профессор 

г. Алматы 

 Professor 

 Almaty 

prmouly24@gmail.comhttps://orcid.org/0000-0002-1030-3860КиларуМ.KilaruM.

 доцент 

г. Телангана

Assistant Professor 

Telangana 

madhavi.aditi@gmail.comhttps://orcid.org/0009-0009-2776-6499АхметжановаА.AkhmetzhanovaA.

BBA, Бизнес-школа 

г. Алматы 

 BBA, School of Business 

 Almaty 

a_akhmetzhanova@kbtu.kzhttps://orcid.org/0009-0007-4921-6872СеріковаМ.SerikovaM.

 BBA, Бизнес-школа 

 г. Алматы 

 BBA, School of Business 

 Almaty 

m_srikova@kbtu.kzКазахстанско-Британский технический университетКазахстанKazakh-British Technical UniversityKazakhstanИнститут инженерии и технологийИндияVNR Vignana Jyothi Institute of Engineering & TechnologyIndia202506072025222423439Copyright © Моули Потлури Р., Килару М., Ахметжанова А., Серікова М., 20252025Моули Потлури Р., Килару М., Ахметжанова А., Серікова М.Mouly Potluri R., Kilaru M., Akhmetzhanova A., Serikova M.Данная работа распространяется под лицензией Creative Commons Attribution 4.0.This work is licensed under a Creative Commons Attribution 4.0 License.https://vestnik.kbtu.edu.kz/jour/article/view/2029

В настоящем исследовании изучаются проблемы и перспективы туристического сектора Казахстана. Рассматривая текущие проблемы, с которыми сталкивается туристическая индустрия, и определяя ее потенциал для расширения и улучшения, это исследование предлагает ценные перспективы, которые могут направлять действия, ориентированные на укрепление положения Казахстана как устойчивого и экономически жизнеспособного туристического направления во всем мире. Для изучения проблем и перспектив международного туризма Казахстана был применен смешанный подход, сосредоточенный на получении мнений иностранных туристов, посетивших Казахстан. Исследователи собрали данные у 206 иностранных туристов, используя хорошо структурированную и самостоятельно заполняемую анкету. Это исследование предоставило ценную информацию о текущем состоянии туристического бизнеса в Казахстане, подчеркнув как возможности, так и проблемы. Результаты показали, что путешественники предпочитают определенные места другим, например, южные и северные. Респонденты заявили, что тремя наиболее насущными проблемами, стоящими перед туристическим сектором Казахстана, являются инфраструктура, маркетинг и качество обслуживания. Несмотря на эти проблемы, респонденты подчеркнули невероятную природную красоту Казахстана как значительную возможность расширения для туристической индустрии. Это исследование предлагает практическую стратегию для увеличения числа пассажиров и укрепления туристической отрасли страны. Предоставляя отличительный анализ иностранного и внутреннего туризма в Казахстане, это исследование продвигает область туристических исследований. Оно выделяется тем, что фокусируется только на возможностях и трудностях иностранных путешествий в Казахстан. Уникальный подход исследования к пониманию опыта и точек зрения иностранных посетителей Казахстана основан на его эмпирической методологии.

The present research study examines the problems and prospects of Kazakhstan’s tourism sector. By reviewing the current issues confronting the tourism industry and determining its potential for expansion and improvement, this research offers valuable perspectives that can guide actions intended to strengthen Kazakhstan’s standing as a sustainable and economically viable travel destination worldwide. A mixed-methods approach was administered to explore the problems and prospects in Kazakhstan’s international tourism, focusing on garnering the opinions of foreign tourists who have visited Kazakhstan. The researchers gathered the data from 206 foreign tourists by administering a well-structured and self-administered questionnaire. This study provided valuable information about Kazakhstan’s current state of the tourist business, highlighting both opportunities and challenges. The results indicated that travelers preferred specific locations over others, such as the Southern and Northern ones. The respondents stated that the three most pressing issues facing Kazakhstan’s tourist sector are infrastructure, marketing, and service quality. Despite these challenges, respondents highlighted Kazakhstan’s incredible natural beauty as a significant expansion opportunity for the travel industry. This study suggests a practical strategy for boosting passenger numbers and strengthening the country’s tourism industry. By providing a distinctive analysis of foreign and domestic tourism in Kazakhstan, this study advances the field of tourism studies. It stands out because it focuses only on the opportunities and difficulties of foreign travel in Kazakhstan. The study’s unique approach to comprehending the experiences and viewpoints of foreign visitors to Kazakhstan is rooted in its empirical methodology.

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The authors declare that there are no conflicts of interest present.