<?xml version="1.0" encoding="UTF-8"?>
<!DOCTYPE article PUBLIC "-//NLM//DTD JATS (Z39.96) Journal Publishing DTD v1.3 20210610//EN" "JATS-journalpublishing1-3.dtd">
<article article-type="research-article" dtd-version="1.3" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xml:lang="ru"><front><journal-meta><journal-id journal-id-type="publisher-id">kaz29</journal-id><journal-title-group><journal-title xml:lang="ru">Вестник Казахстанско-Британского технического университета</journal-title><trans-title-group xml:lang="en"><trans-title>Herald of the Kazakh-British Technical University</trans-title></trans-title-group></journal-title-group><issn pub-type="ppub">1998-6688</issn><issn pub-type="epub">2959-8109</issn><publisher><publisher-name>Казахстанско-Британский Технический Университет</publisher-name></publisher></journal-meta><article-meta><article-id pub-id-type="doi">10.55452/1998-6688-2025-22-2-37-53</article-id><article-id custom-type="elpub" pub-id-type="custom">kaz29-1985</article-id><article-categories><subj-group subj-group-type="heading"><subject>Research Article</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="ru"><subject>КОМПЬЮТЕРНЫЕ НАУКИ</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="en"><subject>COMPUTER SCIENCE</subject></subj-group></article-categories><title-group><article-title>РАЗРАБОТКА ПРИКЛАДНОГО ПОДХОДА К МОДЕЛИРОВАНИЮ ИНФОРМАЦИОННОГО ПРОТИВОСТОЯНИЯ В СОЦИАЛЬНЫХ СЕТЯХ НА ОСНОВЕ МЕТОДОВ ТЕОРИИ ИГР</article-title><trans-title-group xml:lang="en"><trans-title>DEVELOPMENT OF A PRACTICAL APPROACH FOR INFORMATION CONFRONTATION MODELING IN SOCIAL NETWORKS BASED ON GAME THEORY METHODS</trans-title></trans-title-group></title-group><contrib-group><contrib contrib-type="author" corresp="yes"><contrib-id contrib-id-type="orcid">https://orcid.org/0000-0001-8389-2953</contrib-id><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Молдабаев</surname><given-names>Д. А.</given-names></name><name name-style="western" xml:lang="en"><surname>Moldabayev</surname><given-names>D. A.</given-names></name></name-alternatives><bio xml:lang="ru"><p> магистрант </p><p> г. Алматы </p></bio><bio xml:lang="en"><p> Master’s student </p><p> Almaty </p></bio><email xlink:type="simple">d_moldabayev@kbtu.kz</email><xref ref-type="aff" rid="aff-1"/></contrib><contrib contrib-type="author" corresp="yes"><contrib-id contrib-id-type="orcid">https://orcid.org/0000-0002-5503-0077</contrib-id><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Тинал</surname><given-names>М. Б.</given-names></name><name name-style="western" xml:lang="en"><surname>Tinal</surname><given-names>M. B.</given-names></name></name-alternatives><bio xml:lang="ru"><p> магистрант </p><p> г. Алматы </p></bio><bio xml:lang="en"><p> Master’s student </p><p> Almaty </p></bio><email xlink:type="simple">m_tinal@kbtu.kz</email><xref ref-type="aff" rid="aff-1"/></contrib><contrib contrib-type="author" corresp="yes"><contrib-id contrib-id-type="orcid">https://orcid.org/0000-0003-0592-5865</contrib-id><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Картбаев</surname><given-names>А. Ж.</given-names></name><name name-style="western" xml:lang="en"><surname>Kartbayev</surname><given-names>A. Zh.</given-names></name></name-alternatives><bio xml:lang="ru"><p> PhD </p><p> г. Алматы </p></bio><bio xml:lang="en"><p> PhD </p><p> Almaty </p></bio><email xlink:type="simple">a.kartbayev@gmail.com</email><xref ref-type="aff" rid="aff-1"/></contrib></contrib-group><aff-alternatives id="aff-1"><aff xml:lang="ru">Казахстанско-Британский технический университет<country>Казахстан</country></aff><aff xml:lang="en">Kazakh-British Technical University<country>Kazakhstan</country></aff></aff-alternatives><pub-date pub-type="collection"><year>2025</year></pub-date><pub-date pub-type="epub"><day>06</day><month>07</month><year>2025</year></pub-date><volume>22</volume><issue>2</issue><fpage>37</fpage><lpage>53</lpage><permissions><copyright-statement>Copyright &amp;#x00A9; Молдабаев Д.А., Тинал М.Б., Картбаев А.Ж., 2025</copyright-statement><copyright-year>2025</copyright-year><copyright-holder xml:lang="ru">Молдабаев Д.А., Тинал М.Б., Картбаев А.Ж.</copyright-holder><copyright-holder xml:lang="en">Moldabayev D.A., Tinal M.B., Kartbayev A.Z.</copyright-holder><license xml:lang="ru" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>Данная работа распространяется под лицензией Creative Commons Attribution 4.0.</license-p></license><license xml:lang="en" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>This work is licensed under a Creative Commons Attribution 4.0 License.</license-p></license></permissions><self-uri xlink:href="https://vestnik.kbtu.edu.kz/jour/article/view/1985">https://vestnik.kbtu.edu.kz/jour/article/view/1985</self-uri><abstract><p>В данной работе исследуется динамика социальных сетей в контексте информационного противоборства между пользователями. В работе представлен новый способ моделирования информационного противоборства в социальных сетях, основанный на теоретико-игровых и вероятностных подходах. Кроме того, в статье предлагается метод динамического наблюдения, отслеживания и обновления состояния сети. Этот инновационный метод концептуализирует информационные конфликты как игру для двух игроков, целью которой является контроль как можно большего числа узлов сети. Применяя теорию игр, мы разработали эффективный алгоритм адаптации стратегий, который позволяет каждому игроку модифицировать свое принятие решений на основе открытого набора данных Facebook Researcher (а именно его казахстанского сегмента) и текущих условий сети. Метод динамического отслеживания состояния сети, представленный в данном исследовании, приводит к значительному снижению использования ресурсов и улучшению вычислительной эффективности. Сравнительные вычислительные тесты с другими методологиями демонстрируют практическую ценность нашего подхода. Гибкость и эффективность предложенного метода делают его перспективным инструментом для решения широкого спектра задач в информационных и аналитических системах.</p></abstract><trans-abstract xml:lang="en"><p>This study investigates the dynamics of social networks in the context of information confrontation between users. It introduces a simulation method for modeling these conflicts, which is based on game-theoretic and probabilistic approaches. The paper suggests a method for dynamically observing, following, and updating the status of the network. This innovative method conceptualizes information conflicts as a two-player game where the objective is to control as many network nodes as possible. By applying game theory, we formulated a strategy adaptation algorithm that allows each player to modify their decision-making based on the Facebook Researcher open dataset and current network conditions of its Kazakhstani segment. The method for tracking the network’s state dynamically leads to significant reductions in resource use and enhancements in computational efficiency. Comparative computational tests against other methodologies demonstrate the practical value of our approach for addressing a broad spectrum of challenges in information and analytical systems.</p></trans-abstract><kwd-group xml:lang="ru"><kwd>теория игр</kwd><kwd>адаптация стратегий</kwd><kwd>социальные сети</kwd><kwd>информационный конфликт</kwd><kwd>алгоритм моделирования</kwd><kwd>вероятностный подход</kwd><kwd>аналитические системы</kwd></kwd-group><kwd-group xml:lang="en"><kwd>game theory</kwd><kwd>strategy adaptation</kwd><kwd>Social networks</kwd><kwd>information conflict</kwd><kwd>simulation algorithm</kwd><kwd>probabilistic approach</kwd><kwd>analytical systems</kwd></kwd-group></article-meta></front><back><ref-list><title>References</title><ref id="cit1"><label>1</label><citation-alternatives><mixed-citation xml:lang="ru">Wang J., Yang Y., Liu Q., Fang Z., Sun S., Xu Y. An empirical study of user engagement in influencer marketing on Weibo and WeChat // IEEE Transactions on Computational Social Systems. – 2023. – Vol. 10. – P. 3228–3240. https://doi.org/10.1109/TCSS.2022.3204177.</mixed-citation><mixed-citation xml:lang="en">Wang J., Yang Y., Liu Q., Fang Z., Sun S., Xu Y. An empirical study of user engagement in influencer marketing on Weibo and WeChat // IEEE Transactions on Computational Social Systems. – 2023. – Vol. 10. – P. 3228–3240. https://doi.org/10.1109/TCSS.2022.3204177.</mixed-citation></citation-alternatives></ref><ref id="cit2"><label>2</label><citation-alternatives><mixed-citation xml:lang="ru">Sun B., Al-Bayaty R., Huang Q., Wu D.O. Game theoretical approach for non-overlapping community detection // Proceedings of the 5th International Conference on Big Data Computing and Communications. – 2019. – P. 222–230. https://doi.org/10.26599/TST.2020.9010017.</mixed-citation><mixed-citation xml:lang="en">Sun B., Al-Bayaty R., Huang Q., Wu D.O. Game theoretical approach for non-overlapping community detection // Proceedings of the 5th International Conference on Big Data Computing and Communications. – 2019. – P. 222–230. https://doi.org/10.26599/TST.2020.9010017.</mixed-citation></citation-alternatives></ref><ref id="cit3"><label>3</label><citation-alternatives><mixed-citation xml:lang="ru">Bruning P.F., Alge B.J., Lin H.-C. Social networks and social media: Understanding and managing influence vulnerability in a connected society // Business Horizons. – 2020. – Vol. 63. – No. 6. – P. 749–761. https://doi.org/10.1016/j.bushor.2020.07.007.</mixed-citation><mixed-citation xml:lang="en">Bruning P.F., Alge B.J., Lin H.-C. Social networks and social media: Understanding and managing influence vulnerability in a connected society // Business Horizons. – 2020. – Vol. 63. – No. 6. – P. 749–761. https://doi.org/10.1016/j.bushor.2020.07.007.</mixed-citation></citation-alternatives></ref><ref id="cit4"><label>4</label><citation-alternatives><mixed-citation xml:lang="ru">Huang D., Tan X., Chen N., Fan Z. A memetic algorithm for solving the robust influence maximization problem on complex networks against structural failures // Sensors. – 2022. – Vol. 22. – No. 6. – P. 2191. https://doi.org/ 10.3390/s22062191.</mixed-citation><mixed-citation xml:lang="en">Huang D., Tan X., Chen N., Fan Z. A memetic algorithm for solving the robust influence maximization problem on complex networks against structural failures // Sensors. – 2022. – Vol. 22. – No. 6. – P. 2191. https://doi.org/ 10.3390/s22062191.</mixed-citation></citation-alternatives></ref><ref id="cit5"><label>5</label><citation-alternatives><mixed-citation xml:lang="ru">Peng Y., Bai X. Identifying social tipping point through perceived peer effect // Environmental Innovation and Societal Transitions. – 2024. – Vol. 51. – P. 2367–2382. https://doi.org/10.1016/j.eist.2024.100847.</mixed-citation><mixed-citation xml:lang="en">Peng Y., Bai X. Identifying social tipping point through perceived peer effect // Environmental Innovation and Societal Transitions. – 2024. – Vol. 51. – P. 2367–2382. https://doi.org/10.1016/j.eist.2024.100847.</mixed-citation></citation-alternatives></ref><ref id="cit6"><label>6</label><citation-alternatives><mixed-citation xml:lang="ru">Liu Y., Bao Z., Zhang Z., Tang D., Xiong F. Information cascades prediction with attention neural network // Human-centric Computing and Information Sciences. – 2020. – Vol. 10. https://doi.org/10.1186/s13673-020-00218-w.</mixed-citation><mixed-citation xml:lang="en">Liu Y., Bao Z., Zhang Z., Tang D., Xiong F. Information cascades prediction with attention neural network // Human-centric Computing and Information Sciences. – 2020. – Vol. 10. https://doi.org/10.1186/s13673-020-00218-w.</mixed-citation></citation-alternatives></ref><ref id="cit7"><label>7</label><citation-alternatives><mixed-citation xml:lang="ru">Rangnani S., Devi V.S. Predicting potential retweeters for a microblog on Twitter // Intelligent and Evolutionary Systems. – 2016. – Vol. 5. – P. 1–5. https://doi.org/10.1007/978-3-319-27000-5_14.</mixed-citation><mixed-citation xml:lang="en">Rangnani S., Devi V.S. Predicting potential retweeters for a microblog on Twitter // Intelligent and Evolutionary Systems. – 2016. – Vol. 5. – P. 1–5. https://doi.org/10.1007/978-3-319-27000-5_14.</mixed-citation></citation-alternatives></ref><ref id="cit8"><label>8</label><citation-alternatives><mixed-citation xml:lang="ru">Qiang Z., Pasiliao E., Zheng Q. Model-based learning of information diffusion in social media networks // Applied Network Science. – 2019. – Vol. 4. – No. 1. – P. 1–16. https://doi.org/10.1007/s41109-019-0215-3.</mixed-citation><mixed-citation xml:lang="en">Qiang Z., Pasiliao E., Zheng Q. Model-based learning of information diffusion in social media networks // Applied Network Science. – 2019. – Vol. 4. – No. 1. – P. 1–16. https://doi.org/10.1007/s41109-019-0215-3.</mixed-citation></citation-alternatives></ref><ref id="cit9"><label>9</label><citation-alternatives><mixed-citation xml:lang="ru">Zhang L., Li K., Liu J. An information diffusion model based on explosion shock wave theory on online social networks // Applied Sciences. – 2021. – Vol. 11. – P. 9996. https://doi.org/10.3390/app11219996.</mixed-citation><mixed-citation xml:lang="en">Zhang L., Li K., Liu J. An information diffusion model based on explosion shock wave theory on online social networks // Applied Sciences. – 2021. – Vol. 11. – P. 9996. https://doi.org/10.3390/app11219996.</mixed-citation></citation-alternatives></ref><ref id="cit10"><label>10</label><citation-alternatives><mixed-citation xml:lang="ru">Bourigault S., Lagnier C., Lamprier S., Denoyer L., Gallinari P. Learning social network embeddings for predicting information diffusion // Proceedings of the 7th ACM International Conference on Web Search and Data Mining (WSDM ‘14). – 2014. – P. 393–402. https://doi.org/10.1145/2556195.2556216.</mixed-citation><mixed-citation xml:lang="en">Bourigault S., Lagnier C., Lamprier S., Denoyer L., Gallinari P. Learning social network embeddings for predicting information diffusion // Proceedings of the 7th ACM International Conference on Web Search and Data Mining (WSDM ‘14). – 2014. – P. 393–402. https://doi.org/10.1145/2556195.2556216.</mixed-citation></citation-alternatives></ref><ref id="cit11"><label>11</label><citation-alternatives><mixed-citation xml:lang="ru">Newman M.E.J. The structure and function of complex networks // SIAM Review. – 2003. – Vol. 45. – P. 167–256. https://doi.org/10.1137/S00361445034248.</mixed-citation><mixed-citation xml:lang="en">Newman M.E.J. The structure and function of complex networks // SIAM Review. – 2003. – Vol. 45. – P. 167–256. https://doi.org/10.1137/S00361445034248.</mixed-citation></citation-alternatives></ref><ref id="cit12"><label>12</label><citation-alternatives><mixed-citation xml:lang="ru">Tsai J., Nguyen T., Tambe M. Security games for controlling contagion // Proceedings of the AAAI Conference on Artificial Intelligence. – 2021. – Vol. 26. – No. 1. – P. 1464–1470. https://doi.org/10.1609/aaai.v26i1.8249.</mixed-citation><mixed-citation xml:lang="en">Tsai J., Nguyen T., Tambe M. Security games for controlling contagion // Proceedings of the AAAI Conference on Artificial Intelligence. – 2021. – Vol. 26. – No. 1. – P. 1464–1470. https://doi.org/10.1609/aaai.v26i1.8249.</mixed-citation></citation-alternatives></ref><ref id="cit13"><label>13</label><citation-alternatives><mixed-citation xml:lang="ru">Li Q., Du H., Li X.-Y. Influence of influence on social networks: Information propagation causes dynamic networks // Proceedings of the 2021 7th International Conference on Big Data Computing and Communications (BigCom). – 2021. – P. 278–285. https://doi.org/10.1109/BigCom53800.2021.00016.</mixed-citation><mixed-citation xml:lang="en">Li Q., Du H., Li X.-Y. Influence of influence on social networks: Information propagation causes dynamic networks // Proceedings of the 2021 7th International Conference on Big Data Computing and Communications (BigCom). – 2021. – P. 278–285. https://doi.org/10.1109/BigCom53800.2021.00016.</mixed-citation></citation-alternatives></ref><ref id="cit14"><label>14</label><citation-alternatives><mixed-citation xml:lang="ru">Podlipskaia O. Determining effective strategies for information warfare in consolidated and polarized populations // Proceedings of the IEEE Conference on Machine Learning and Systems. – 2022. – P. 1–5. https://doi.org/10.1109/MLSD55143.2022.9934658.</mixed-citation><mixed-citation xml:lang="en">Podlipskaia O. Determining effective strategies for information warfare in consolidated and polarized populations // Proceedings of the IEEE Conference on Machine Learning and Systems. – 2022. – P. 1–5. https://doi.org/10.1109/MLSD55143.2022.9934658.</mixed-citation></citation-alternatives></ref><ref id="cit15"><label>15</label><citation-alternatives><mixed-citation xml:lang="ru">Li T., Zhao Y., Zhu Q. The role of information structures in game-theoretic MAL // Annual Reviews in Control. – 2022. – Vol. 53. – P. 296–314. https://doi.org/10.1016/j.arcontrol.2022.03.003.</mixed-citation><mixed-citation xml:lang="en">Li T., Zhao Y., Zhu Q. The role of information structures in game-theoretic MAL // Annual Reviews in Control. – 2022. – Vol. 53. – P. 296–314. https://doi.org/10.1016/j.arcontrol.2022.03.003.</mixed-citation></citation-alternatives></ref><ref id="cit16"><label>16</label><citation-alternatives><mixed-citation xml:lang="ru">Ganai A.H., Hashmy R., Khanday H.A. Finding information diffusion’s seed nodes in online social networks using a special degree centrality // SN Computer Science. – 2024. – Vol. 5. – P. 333. https://doi.org/10.1007/s42979-024-02683-x.</mixed-citation><mixed-citation xml:lang="en">Ganai A.H., Hashmy R., Khanday H.A. Finding information diffusion’s seed nodes in online social networks using a special degree centrality // SN Computer Science. – 2024. – Vol. 5. – P. 333. https://doi.org/10.1007/s42979-024-02683-x.</mixed-citation></citation-alternatives></ref><ref id="cit17"><label>17</label><citation-alternatives><mixed-citation xml:lang="ru">Genschow O., Klomfar S., d’Haene I., Brass M. Mimicking and anticipating others’ actions is linked to social information processing // PLoS One. – 2018. – Vol. 13. – No. 3. – e0193743. https://doi.org/10.1371/journal.pone.0193743.</mixed-citation><mixed-citation xml:lang="en">Genschow O., Klomfar S., d’Haene I., Brass M. Mimicking and anticipating others’ actions is linked to social information processing // PLoS One. – 2018. – Vol. 13. – No. 3. – e0193743. https://doi.org/10.1371/journal.pone.0193743.</mixed-citation></citation-alternatives></ref><ref id="cit18"><label>18</label><citation-alternatives><mixed-citation xml:lang="ru">Papadopoulou O., Makedas T., Apostolidis L., Poldi F., Papadopoulos S., Kompatsiaris I. MeVer NetworkX: Network analysis and visualization for tracing disinformation // Future Internet. – 2022. – Vol. 14. – No. 5. – P. 147. https://doi.org/10.3390/fi14050147.</mixed-citation><mixed-citation xml:lang="en">Papadopoulou O., Makedas T., Apostolidis L., Poldi F., Papadopoulos S., Kompatsiaris I. MeVer NetworkX: Network analysis and visualization for tracing disinformation // Future Internet. – 2022. – Vol. 14. – No. 5. – P. 147. https://doi.org/10.3390/fi14050147.</mixed-citation></citation-alternatives></ref><ref id="cit19"><label>19</label><citation-alternatives><mixed-citation xml:lang="ru">Iqbal S., Arif T., Malik M., Sheikh A. Browser simulation-based crawler for online social network profile extraction // International Journal of Web Based Communities. – 2020. – Vol. 16. – P. 321–342. https://doi.org/10.1504/IJWBC.2020.111377.</mixed-citation><mixed-citation xml:lang="en">Iqbal S., Arif T., Malik M., Sheikh A. Browser simulation-based crawler for online social network profile extraction // International Journal of Web Based Communities. – 2020. – Vol. 16. – P. 321–342. https://doi.org/10.1504/IJWBC.2020.111377.</mixed-citation></citation-alternatives></ref><ref id="cit20"><label>20</label><citation-alternatives><mixed-citation xml:lang="ru">O’Neil D., Petty M. Heuristic methods for synthesizing realistic social networks based on personality compatibility // Applied Network Science. – 2019. – Vol. 4. – P. 141–158. https://doi.org/10.1007/s41109-019-0117-4.</mixed-citation><mixed-citation xml:lang="en">O’Neil D., Petty M. Heuristic methods for synthesizing realistic social networks based on personality compatibility // Applied Network Science. – 2019. – Vol. 4. – P. 141–158. https://doi.org/10.1007/s41109-019-0117-4.</mixed-citation></citation-alternatives></ref><ref id="cit21"><label>21</label><citation-alternatives><mixed-citation xml:lang="ru">Luo T., Cao Z., Zeng D., Zhang Q. A dissemination model based on psychological theories in complex social networks // IEEE Transactions on Cognitive and Developmental Systems. – 2021. – Vol. 14. – No. 2. – P. 519–531. https://doi.org/10.1109/TCDS.2021.3052824.</mixed-citation><mixed-citation xml:lang="en">Luo T., Cao Z., Zeng D., Zhang Q. A dissemination model based on psychological theories in complex social networks // IEEE Transactions on Cognitive and Developmental Systems. – 2021. – Vol. 14. – No. 2. – P. 519–531. https://doi.org/10.1109/TCDS.2021.3052824.</mixed-citation></citation-alternatives></ref><ref id="cit22"><label>22</label><citation-alternatives><mixed-citation xml:lang="ru">Moscato V., Picariello A., Sperlí G. Community detection based on game theory // Engineering Applications of Artificial Intelligence. – 2019. – Vol. 85. – P. 773–782. https://doi.org/10.1016/j.engappai.2019.08.003.</mixed-citation><mixed-citation xml:lang="en">Moscato V., Picariello A., Sperlí G. Community detection based on game theory // Engineering Applications of Artificial Intelligence. – 2019. – Vol. 85. – P. 773–782. https://doi.org/10.1016/j.engappai.2019.08.003.</mixed-citation></citation-alternatives></ref><ref id="cit23"><label>23</label><citation-alternatives><mixed-citation xml:lang="ru">Plekhanov D., Franke H., Netland T.H. Digital transformation: A review and research agenda // European Management Journal. – 2023. – Vol. 41. – No. 6. – P. 821–844. https://doi.org/10.1016/j.emj.2022.09.007.</mixed-citation><mixed-citation xml:lang="en">Plekhanov D., Franke H., Netland T.H. Digital transformation: A review and research agenda // European Management Journal. – 2023. – Vol. 41. – No. 6. – P. 821–844. https://doi.org/10.1016/j.emj.2022.09.007.</mixed-citation></citation-alternatives></ref></ref-list><fn-group><fn fn-type="conflict"><p>The authors declare that there are no conflicts of interest present.</p></fn></fn-group></back></article>
