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<article article-type="research-article" dtd-version="1.3" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xml:lang="ru"><front><journal-meta><journal-id journal-id-type="publisher-id">kaz29</journal-id><journal-title-group><journal-title xml:lang="ru">Вестник Казахстанско-Британского технического университета</journal-title><trans-title-group xml:lang="en"><trans-title>Herald of the Kazakh-British Technical University</trans-title></trans-title-group></journal-title-group><issn pub-type="ppub">1998-6688</issn><issn pub-type="epub">2959-8109</issn><publisher><publisher-name>Казахстанско-Британский Технический Университет</publisher-name></publisher></journal-meta><article-meta><article-id pub-id-type="doi">10.55452/1998-6688-2024-21-4-299-316</article-id><article-id custom-type="elpub" pub-id-type="custom">kaz29-1560</article-id><article-categories><subj-group subj-group-type="heading"><subject>Research Article</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="ru"><subject>ЭКОНОМИКА И БИЗНЕС</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="en"><subject>ECONOMY AND BUSINESS</subject></subj-group></article-categories><title-group><article-title>УСПЕШНОЕ УПРАВЛЕНИЕ ДАННЫМИ: КЕЙС АВИАКОМПАНИИ В КАЗАХСТАНЕ</article-title><trans-title-group xml:lang="en"><trans-title>SUCCESSFUL DATA MANAGEMENT: A CASE STUDY OF AIRLINE COMPANY IN KAZAKHSTAN</trans-title></trans-title-group></title-group><contrib-group><contrib contrib-type="author" corresp="yes"><contrib-id contrib-id-type="orcid">https://orcid.org/0009-0007-4938-8578</contrib-id><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Ким</surname><given-names>П.</given-names></name><name name-style="western" xml:lang="en"><surname>Kim</surname><given-names>P.</given-names></name></name-alternatives><bio xml:lang="ru"><p>старший менеджер по управлению данными и аналитикой</p><p>г. Алматы</p></bio><bio xml:lang="en"><p>Senior Manager Data and Analytics</p><p>Almaty</p></bio><email xlink:type="simple">pavel.kim@airastana.com</email><xref ref-type="aff" rid="aff-1"/></contrib></contrib-group><aff-alternatives id="aff-1"><aff xml:lang="ru">АО «Эйр Астана»<country>Казахстан</country></aff><aff xml:lang="en">Air Astana JSC<country>Kazakhstan</country></aff></aff-alternatives><pub-date pub-type="collection"><year>2024</year></pub-date><pub-date pub-type="epub"><day>25</day><month>12</month><year>2024</year></pub-date><volume>21</volume><issue>4</issue><fpage>299</fpage><lpage>316</lpage><permissions><copyright-statement>Copyright &amp;#x00A9; Ким П., 2024</copyright-statement><copyright-year>2024</copyright-year><copyright-holder xml:lang="ru">Ким П.</copyright-holder><copyright-holder xml:lang="en">Kim P.</copyright-holder><license xml:lang="ru" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>Данная работа распространяется под лицензией Creative Commons Attribution 4.0.</license-p></license><license xml:lang="en" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>This work is licensed under a Creative Commons Attribution 4.0 License.</license-p></license></permissions><self-uri xlink:href="https://vestnik.kbtu.edu.kz/jour/article/view/1560">https://vestnik.kbtu.edu.kz/jour/article/view/1560</self-uri><abstract><p>В данном исследовании всесторонне рассматривается стратегическое использование облачных сервисов авиакомпанией в Казахстане (далее – Авиакомпания) для оптимизации процессов генерации отчетов, снятия нагрузки с ее ERP (системы управления предприятием) и повышения общей эффективности управления данными. С ростом объемов и сложности данных, генерируемых в рамках современных бизнес-операций, необходимость в масштабируемых и эффективных решениях для управления данными стала особенно актуальной. Через интервью с ключевыми заинтересованными сторонами, анализ показателей производительности системы и наблюдение за процессами внедрения было достигнуто глубокое понимание сложностей и стратегий, связанных с интеграцией облачных решений. Результаты подчеркивают ключевую роль облачных технологий в улучшении практик управления данными, обеспечении надежных процессов генерации отчетов и облегчении плавного масштабирования для удовлетворения развивающихся бизнес-потребностей. Исследование демонстрирует значительное сокращение времени на создание отчетов (улучшение на 95%) и подчеркивает вызовы и стратегии их преодоления в ходе процесса миграции. Этот кейс предлагает ценную информацию для организаций, стремящихся улучшить свои возможности управления данными и использовать облачные технологии для получения стратегических преимуществ, демонстрируя преобразующий потенциал облачных решений в оптимизации операций, стимулировании инноваций и содействии устойчивому росту в современных динамичных бизнес-условиях.</p></abstract><trans-abstract xml:lang="en"><p>The strategic utilization of Cloud Services by Airline company in Kazakhstan (hereinafter Airline company) to optimize report generation processes, alleviate strain on its ERP (Enterprise Resource Planning) system, and enhance overall data management efficiency is examined comprehensively in this study. With the increasing volume and complexity of data generated in modern business operations, the need for scalable and efficient data management solutions has become paramount. Through interviews with key stakeholders, analysis of system performance metrics, and observation of implementation processes, a thorough understanding of the challenges and strategies associated with cloud integration is attained. The findings underscore the pivotal role of Cloud Solutions in improving data management practices, ensuring reliable report generation processes, and facilitating seamless scalability to meet evolving business needs. The study demonstrates a significant reduction in report generation times (95% improvement) and highlights the challenges and mitigation strategies during the migration process. This case study offers valuable insights for organizations seeking to enhance their data management capabilities and leverage cloud technology for strategic advantage, showcasing the transformative potential of cloud-based solutions in optimizing operations, fostering innovation, and driving sustainable growth in today’s dynamic business landscape.</p></trans-abstract><kwd-group xml:lang="ru"><kwd>управление данными</kwd><kwd>Azure Synapse Analytics</kwd><kwd>облачная аналитика</kwd><kwd>Power BI</kwd><kwd>оптимизация ERP</kwd><kwd>оптимизация генерации отчетов</kwd><kwd>сотрудничество с заинтересованными сторонами</kwd><kwd>авиационная индустрия</kwd><kwd>Казахстан</kwd></kwd-group><kwd-group xml:lang="en"><kwd>Data Management</kwd><kwd>Azure Synapse Analytics</kwd><kwd>Cloud-based Analytics</kwd><kwd>Power BI</kwd><kwd>ERP Optimization</kwd><kwd>Report Generation Optimization</kwd><kwd>Stakeholder Collaboration</kwd><kwd>Aviation Industry</kwd><kwd>Kazakhstan</kwd></kwd-group></article-meta></front><back><ref-list><title>References</title><ref id="cit1"><label>1</label><citation-alternatives><mixed-citation xml:lang="ru">DAMA International. 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